Social media can be a powerful driver of email subscribers. Using social media, you can drive droves of ready to subscribe traffic to your website. You can then combine your social media and your email marketing efforts to create a truly effective marketing strategy.
So how can you use social media to get more email subscribers?
Add an Email Box to Your Facebook Page
Most email autoresponder services have code that you can add to your Facebook page to create an opt-in form on your page itself. This is a great way to get people who are interacting with your page to sign up right then and there, without having to click off to anywhere.
Treat your Facebook page a bit like a squeeze page. Use it to offer a gift or a teaser, but make people sign up on the email list to get the gift.
Use Facebook for Retargeting
Did you know you can embed a retargeting pixel on your Facebook page? That means anyone who likes your Facebook page will have your retargeting cookie activated.
You can then use retargeting networks like AdRoll or ReTargeter to show ads only to people who’ve liked your Facebook page. Since you already know they like you, it’s much more likely that they’ll sign up for your email list.
Post Updates That Drive to Your Email
Every once in a while, post a status update or throw out a tweet that encourages people to sign up to your email list.
Again, the best way to do this is to give people a reason why they should sign up now. Give them a solution to a problem they’re facing, or offer them a gift they’d really want.
Survey Your Audience
Social media is a great platform for launching surveys. If you’re having trouble enticing people to sign up for your email list, why not just ask your audience what they want?
Use what you learn to create email hooks and email messages that people are more inspired to sign up to.
“Tomorrow I’m Gonna Post …”
If you write a particularly good email that’s going out the next day, tweet that to your Twitter followers. Let people know that awesome content is coming. Be specific about what value you plan on offering.
People will often opt in simply because they want to get that specific email.
Send to a Lightbox Page
Some people just won’t sign up to an email list without getting content first. To snag these people, send them to an actual post with high quality content. Give them about 20 seconds to browse the content, then have a lightbox opt-in box show up. This can work like a charm for harder to convince readers.