Search engines companies work hard to give users the best results possible. They do this by tweaking their methods of measurement on how websites are ranked. As a website owner, it is vital to stay up-to-date on strategies that will keep your site search engine friendly. Without this knowledge, your site could experience a drastic dip in ranking, traffic and sales.
Years ago when SEO first became popular, your website could quickly and easily rank high in the results by stuffing it with targeted key words. Today, that method is frowned upon by search engines.
SEO is rapidly moving in a new direction and it is essential that you keep up. Here are four changes you should consider making to your SEO strategy.
#1 Rethink Your Keyword Density
In years past, a popular SEO strategy was to fill each piece of content on your site with a set of targeted keywords. These keywords would be used in article titles, the first paragraph, within subheadings and sprinkled throughout the article. In addition, it was recommended to highlight those subheadings to give weight to the keywords.
Today, search engines frown on this keyword stuffing method. Instead, they prefer to see natural flowing articles that may only contain a set of keywords once or twice throughout and only where it is a natural fit. And while you can still bold subheadings to draw reader attention if you like, they don’t play much of a role in search engine ranking anymore.
#2 Include More Multimedia
Relationship building should be part of every business. This allows your visitors and customers to feel more confident in what you have to say. The more people get to know you, the more your reputation, traffic and sales will grow.
One easy way to connect with your prospects is through the use of multimedia. High quality videos, audios and web presentations will quickly generate buzz within the online world. People who like what you say will start sharing links to your multimedia with others. This natural back linking will help increase your search engine ranking.
In order for this method to work, you should plan to publish new multimedia on a regular basis and perhaps on a set schedule. It doesn’t have to be every week, but it should be often enough that your followers look forward to your next message and know when to expect it.
If you can produce high quality multimedia with noteworthy information on a regular basis, you can generate a lot of backlinks that tell search engines that your site is important.
#3 Reconsider Forced Links
Another popular SEO method in years past was relying on forced linking. Forced links are typically links from places like web directories, article directories, bookmarking your own web pages, blog networks, link exchanges, links within social media profiles, buying links and so forth. Websites that use this method were hit hard in 2011 when Google released its Panda update. While not completely obsolete, these methods simply do not hold the weight that they did in years past.
Today, you should focus your attention on building natural links from high-quality, relevant sites. Natural links are given freely based on merit rather than from getting something in return.
Building natural links can be somewhat tedious and it certainly isn’t going to happen overnight but they will give you much more importance than weak link juice.
#4 Understand Google’s Methods
While Google certainly isn’t the only great search engine, they do have a large impact on businesses. Therefore it’s important to keep up with how they determine whether or not a site is of a high quality.
Google is constantly critiquing their method and there is no way to understand the hundreds of factors that play a part in their decision. However, you can stay up-to-date on changes they make and tips they share about what they look for.
For many, just thinking about SEO makes them turn green; however, it doesn’t have to be scary or overwhelming. It just takes a little knowledge, planning and regular work to make search engines happy. For now, that happiness means high-quality content and natural links.